Thursday, February 28, 2013

Inaugural Beans and Brews event planned for Second Friday

I am thrilled that Market Street Improving Business is holding a first-ever Beans and Brews event that coincides with Second Friday next week. This is the kind of event that downtown Elizabethtown needs and that can generate tons of excitement and buzz for the community. 

Here are the details (full disclosure: I wrote the following news release on behalf of Market Street Improving Business and distributed it to local media):

ELIZABETHTOWN – Home brewers and cooks will put their beers and chili to the taste test in the inaugural Beans and Brews from 6 to 8 p.m. March 8 as part of Second Friday in downtown Elizabethtown.

To be held at the Elizabethtown Public Library, the brewing portion of the evening is a sanctioned event by the Beer Judging Certification Program. Sponsors for the event are Lucky Ducks Bar and Grille and Lancaster Homebrew.

“Beer and chili go great together, and I know we have some great cooks and home brewers in the area,” said Andrew Schoenberger, one of the founding members of Market Street Improving Business, a nonprofit organization that promotes downtown business in Elizabethtown. “This is a great opportunity for amateurs to test their best recipes against their peers. More important, Beans and Brews is an even better reason for people to come visit downtown Elizabethtown.”

Admission is $10 just for the chili contest and $15 for both the chili and homebrew contest. Admission allows for sampling the chili and beer. The pass also will get discounts at local shops for one week after the event and 5 automatic entries to win either a $50 gift card to Lucky Ducks Bar and Grille or a homebrew startup kit valued at $70.

The entry fee for the beer competition is $6 before March 4 ($10 after March 4), with a limit of two entries per person. Home brewers must have one bottle for judging at the library by 4 p.m. on March 8 for it to be judged. A panel of four judges – three from BJCP and one guest judge – will taste 4-ounce samples in a blind test. Beers will be judged on American Homebrewing Association/BJCP guidelines.

The entry fee for chili is $3 by March 4 ($6 after March 4) and will have three judges. Only one entry per individual or business is permitted. The chili will be judged on the following criteria: meat texture, temperature, consistency, spice and taste, and color and aroma.

Both brewers and cooks must provide three gallons of their beer or chili to serve to those who attend the event. They will be eligible for a Taster’s Choice award, presented to the ones that receive the most raffle tickets available for purchase by contest entrants and attendees. Proceeds from the event will benefit the marketing and revitalization of downtown Elizabethtown.

Award winners will be announced at 9 p.m. Friday at Lucky Duck Bar and Grille, 45 N. Market St., a short walk from the library.

For complete rules, visit

Market Street Improving Business is a nonprofit organization founded in 2011 to provide downtown Elizabethtown businesses with support, marketing strategies and plans, organizational structure and beautification funding. It supports and promotes community and economic education and sustainability.

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